Tuesday 05 December 2017 to Sunday 21 January 2018
Krasnoyarsk, Ekaterinburg, Saint Petersburg, Kazan, Moscow

The British Council and the Vladimir Potanin Foundation are delighted to announce an open call for participation in Cultural Skills Academy workshops. The project will take place in February 2018 in Krasnoyarsk, Yekaterinburg, St. Petersburg, Kazan and Moscow.

The Cultural Skills Academy is a series of three-day workshops for practitioners working in art and culture, through which participants will acquire new theoretical knowledge and practical skills to boost their professional development and development of the sector. 

Cultural Skills Academy

The Cultural Skills Academy builds on the Vladimir Potanin Foundation’s strategic work in supporting and strengthening cultural institutions and encouraging cultural exchange and networking. 

Other initiatives have included talks and workshops at Cultural Leadership in the Modern World, coinciding with The Present and the Future in Portraits of the Past at the State Tretyakov Gallery and Museum Leadership School, a professional development workshop for cultural, arts and heritage practitioners.

The Cultural Skills Academy was developed by the British Council in response to the demand for skills development across a number of disciplines within the cultural sector and has since been delivered successfully across Europe. Participants benefit from a unique learning experience, gaining the best of UK expertise within their own local context.  The Academy is a bespoke suite of professional development short courses tailored for individuals in the cultural sector. In Russia, the British Council has been developing Cultural Skills Academy projects since 2011. More than 500 professionals from across Russia have participated in our Cultural Management and Cultural Upgrade workshops. 


  • to provide cultural, arts and heritage practitioners with the knowledge and skills essential for sustainability and development of their organisations
  • to allow practitioners from Russia and the UK to share skills and experience 
  • to show practitioners how to apply newly-acquired skills in the workplace
  • to give practitioners the opportunity to progress professionally 
  • to create an atmosphere of productive and creative dialogue in a network of national and international practitioners.


The workshops taking place in February 2018 will be dedicated to the following topics:

  • Designing business models – on how to make cultural institutions more flexible, commercially stable and appealing for partners
  • Developing audiences – on how to establish audience tastes, preferences and opinions, attract new visitors and create new engagement opportunities  

These workshops will be delivered by industry experts from the UK and Russia will deliver workshops for the Cultural Skills Academy. 

The first part of the workshops will be held by Russian experts who have previously received support from the Foundation. They will share corporate development strategies, including strategic planning and ways of working with audiences and partners. Participants will also be able to take part in the “Cultural Project: models for build-ups”, an exercise developed by Polytechnic Museum together with the Foundation.  

The programme will also feature public lectures by industry experts from the UK. Film recordings will be available online via the British Council and Vladimir Potanin Foundation.

Schedule and venues

Workshops will be held in English with Russian translation.

These workshops are part of the British Council’s Future Culture programme.

How to participate

Participants must meet the following criteria:

  • work as a director, deputy director or head of department at a cultural organisation, such as a museum, gallery, creative space, library, theatre, cinema or festival. 
  • have at least three years’ experience working in the cultural, arts or heritage sector and at least one year in a senior position
  • demonstrate a desire to improve their organisation’s strategic development and audience interaction 

Each workshop is designed for a maximum of 30 participants. Participants do not have to be from or living in a host city.

Applications can be submitted from 5 December 2017 up until 21 January 2018 via
For more information please visit,,

Successful applicants will be notified by 5 February 2018.

Terms and conditions

  • Participation is free 
  • Lunch and refreshments will be provided 
  • Transport is not included and must be provided independently. Accommodation fees will be covered by the Vladimir Potanin Foundation

For further information please get in touch:

Vladimir Potanin Foundation: +7 (495) 974 3017, 

British Council: + 7 (495) 287 1826,


Sian Prime

Sian Prime is a director of the MA in Cultural and Creative Entrepreneurship course in the Goldsmith College, University of London. Sian is an experienced trainer, facilitator and consultant. She worked for Natverkstan and Globalverkstan in Göteborg (Sweden), the Indian Institute of Management in Bangalore (India), the Arts Council England Agency, the NESTA fund and the Cultural Enterprise Office in Scotland.

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Mel Larsen

Mel Larsen has worked in the arts across the UK and abroad for over 20 years. She is author of A Practical Guide to working with Arts Ambassadors and founder of the community-led annual Streatham Festival. Mel has a Diploma in NLP and is currently training to be an NLP Practitioner.

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Nicola Turner

Nicola is the Director of NT Creative Arts. She works as a cultural and creative consultant and offers event and project productions and management services and teaching, facilitation and coaching in the cultural and creative sector. 

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Lydia Lobanova

The Head of Educational and Inter-Museum Projects and the Head of the Methodological Centre at The Polytechnic Museum in Moscow.

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