Thursday 19 June 2014 - 00:00 to Friday 20 June 2014 - 00:00
Tsvetnoy Central Market, Moscow

A two-day festival of avant-garde fashion and video art will take place on Thursday 19 June and Friday 20 June at Tsvetnoy Central Market.

The programme includes:

  • A multimedia exhibition tracing the history of fashion film from 1910–2014 (curated by Maria Pudan,
  • The best contemporary British fashion films from the last three years, selected by Nilgin Yusuf (University of the Arts London)

Thursday 19 June

  • 12:00–13:00 «Beauty on film» 
    A masterclass by art director, Anna Gavrilova
  • 13:30–15:00 Directing fashion films: public talk by filmmaker Martin Monk
    Supported by RED Digital
  • 15:30–17:00 Fashion film graphics and post-production masterclass
    With the founders of video art collective 4S4R
  • 18:00–19:00 Documentary film screening:
    A Savage Life in Fashion
  • 19:00–21:00 «Emerging and established voices in fashion film» 
    Nilgin Yusuf public talk on current trends and the future of fashion film + questions from the audience

Friday 20 June

  • 15:00–16:30 «Stop-Motion>Move Fashion» stop motion animation workshop
    From the founders of «Working Title» video production
  • 17:30–18:30 Documentary film screening:
    Kate! The Making of an Icon
  • 18:30–19:00 New Russian Fashion in Film
    Screening of 14 Russian films, which premiered at London Fashion Week in February 2014
  • 19:00–21:00 Russian experts round-table
    (moderated by Maria Pudan and Julia Gordina, British Council)

    Alexander Rasputin, digital art director Condé Nast Creative Studio
    Anna Orlova, Conde Nast Russia video producer
    Artem Balaev, producer Aurora Fashion Week
    Ekaterina Cherkes-Zade, director Moscow Film School
    Lesia Paramonova, fashion designer LES’
    Igor Shmelev, filmmaker, founder of Firma Films
    Maria Popova, editor-in-chief
    Natalia Turovnikova, journalist, VOGUE blogger, designer, DJ
    With Nilgin Yusuf, MA Fashion Media Production, London College of Communication


Nilgin Yusuf — Programme Director for the UAL Media & Communications Programme within the Graduate School, Nilgin established the UAL MA Fashion Media Production, for which she is Course Director, as a trail-blazing course for technology-embracing communicators of the 21st century. She has promoted film-making as a core tool in the armoury of the contemporary fashion communicator with annual Graduate School fashion film screenings and increased visibility within film festivals including Aesthetica and the London Short Film Festival. More information here.

Martin Monk, born 1985, is a Berlin-based director. He studied history and philosophy before turning to filmmaking in 2010. Since then he has written and directed several live-action shorts which have been screened all over the world. His latest short «Happy Tears» starring Alan Cumming won him the «Best Emerging Artist» Award at the Berlin Fashion Film Festival 2013 as well as the «Best Student» Award at the Shot on RED Film Festival 2013. He is a partner at the production company, FilmGym. More information here.


DRESSING THE SCREEN is a global programme delivered by the British Council that focuses on the theme of fashion film, which is viewed as a new medium for fashion communication in the digital age. This rapidly developing medium has in some cases replaced the traditional catwalk setting. It is an art form in its infancy and as it develops there is huge opportunity to explore and push the boundaries to find new ways of communicating and creating the fashion image. Dressing The Screen includes a fashion film workshop programme that sees UK filmmakers teach fashion film in countries around the world: events have been run in Bosnia, the Philippines, China, Indonesia, Nigeria and Russia.

The first Fashion Film Workshop in Russia took place in December 2013 in Moscow with the aim of supporting the development of fashion film in Russia and promoting creative collaboration and sharing of experience between British and Russian filmmakers and fashion designers. Eleven Russian fashion designers and filmmakers took part and produced eleven fashion films over the course of five days. The teams created their films with curatorial support from established British directors Kathryn Ferguson, Grace Ladoja, Alex Turvey and Marie Schuller (

Participants included

Arsenicum by Dmitry Loginov
Asiya Bareeva
Forget Me Not / ChaosReigns
Georgy Rushev
LES’ by Lesia Paramonova
Panika Derevya
Sasha Wider
Turbo Yulia
V — E—R — A
Viva Vox

Natasha Sych
Dasha Yastrebova
Mic Sachkov
Gleb Sereda
Leila Masharipova
Victoria Popova
Djabrailov Rizvan Sham Il
Kostya Duffus Korobkin
Danya Dubovskaya
Alexey Platonov
Andrey Krauzov
Natali Arefieva

The films premiered at London Fashion Week as part of the International Fashion Showcase in February 2014. The event entitled «NEW RUSSIAN FASHION IN FILM» offered an unparalleled insight into the emerging fashion scene and showcases the talents that are making waves in the world of fashion, art and film in contemporary Russia. After screening the fashion films and a behind the scenes featurette, the event concluded with a panel discussion between British filmmakers and Russian fashion experts. The latter included stylist and blogger Vlasta Guryeva, journalist and blogger Natalia Turovnikova, editor of Russia’s first fashion film platform Maria Pudan, journalist Jana Melkumova-Reynolds, editor of The Calvert Journal Anastasiia Fedorova and features editor of Interview Russia Natela Potskhveriya.

Fashion Film Days is the last in a series of fashion film events in Russia, created in collaboration with Tstvetnoy Central Market and with support from RED Digital.