Tuesday 29 April 2014 -
18:00 to 23:59
Moscow, the British Council Russia

We are pleased to announce the pitching of projects by NESTA Creative Enterprise workshop participants and invite all of you who are interested in the creative industries and who care about these talented start-ups to take part in the open pitching, due to be held on 29 April at the British Council office (Moscow, Nikoloyamskaya 1). 


  • 18:00 — guests arrive
  • 18:30 — presentations start
  • 19:30 — voting and results announcement
  • 20:00 — reception

The event will be held in English and Russian without translation.

NESTA workshops

During 2012–2013 together with DI Telegraph we organized five workshops for young creative entrepreneurs.

NESTA workshops are 4-day intense courses in which the participants create business plans for their projects, which are curated by experienced British experts. The workshop programmes are based on a unique method, developed by the National Endowment for Science, Technology and the Arts (NESTA).

Around a hundred people have visited the workshops.Hundreds of ideas were prepared for launch as creative start-ups.

Following the results of each workshop, the strongest participants were able to receive individual coaching sessions from their trainers in the framework of a special tutorship programme. During this time, each of the participants had a chance to develop an idea into a comprehensive project plan with professional guidance.

The pitching of tutorship programme projects will be held on 29 April. Pitching visitors will be able to evaluate start-ups in a range of creative economy areas — design bureaus, online-media, production studios, summer cafes, cultural centres and festivals.

The five strongest presentations selected by the jury will be included in the pitching event. After the jury’s final selection the winner will receive a grant for further project development!

Please, register to attend!


Percy Emmett
Professional consultant, creator of the NESTA Creative Enterprise toolkit method.

Percy is a business coach in the creative industries with more than 20 years’ experience. He is the head of five companies and is involved in the consultancy and development of more than 700 creative projects. He is a frequent speaker at professional conferences such as EEUK, HEEG and Futurising. Percy often takes part in international entrepreneur support programmes and collaborates with more than 30 universities across the UK and Ireland. Percy is the main developer of the NESTA Creative Enterprise Toolkit.

Caroline Meaby
The head of the Young Creative Entrepreneurs (YCE) international programme, based at the British Council in London.

Caroline started working for the British Council in summer 2013.Before joining the British Council, she coordinated the Edinburgh International Television Festival and worked for 10 years as a BBC producer. Caroline curates contests for young creative entrepreneurs all over the world, helping young specialists form different countries, including Russia, to get their projects into the international creative industries market.

Claire de Braekeleer
Deputy Director of the British Council in Russia.

Before becoming Deputy Director, Claire was Head of Arts at British Council Russia, leading a cultural programme across visual arts, performing arts, literature and music, including the Pre-Raphaelites exhibition and the Benjamin Britten centenary programme.From 2005–2011 Claire worked in the Creative Economy team at the British Council UK, running the Young Creative Entrepreneur awards, an international award programme that connects innovative entrepreneurs working in the creative industries from over 50 countries around the world. She has an MA in Cultural and Creative Industries from King’s College London.

Maria Stashenko

The founder of Wonderfull, a design-mentality and creative intellect laboratory — and curator of the Design Management course at the British Higher School of Design.

Ekaterina Cherkes-zade

Director of the School of Computer Graphics «Scream School» and the Moscow Film School.
Ekaterina graduated from the publishing and journalism faculty of the Moscow State University of Printing Arts. Ekaterina has worked on various projects in the media and publishing industries.From 2009 she has been developing creative industries education programmes.

Catherine Vinnikova

Executive director of RMA business school, co-founder of the faculties of Musical production, Club and restaurant management and Art-management and gallery business. Regional director of Burning Man festival in Russia.