Wednesday 24 February 2016 - 20:00 to Monday 28 March 2016 - 22:00
10 Russian cities

One of the world’ leading audience development experts, will speak about the latest and most effective ways of developing audiences for culture, drawing on case studies from around the world.

Expertly organized audience engagement plays a significant role in the development of contemporary art institutions. In our fast-changing world, culture is becoming more participative and interactive and in order to remain relevant, cultural organisations need to engage with their audiences in meaningful ways.

During the talks, Morris Hargreaves McIntyre consultants will talk about the evolution of cultural marketing internationally over the past 40 years and what it means to be a vision-led, audience-focused organisation. Using a range of case studies, from major cultural organizations in the UK and around the world, she will demonstrate how institutions can identify and build deeper and richer relationships with their audiences.

Morris Hargreaves McIntyre is the world’s leading cultural strategy and research agency, with dozens of audience development experts based in Great Britain, Australia, and New Zealand. MHM’s clientele includes some of the world’s top museums, galleries, theatres, festivals, art centers and cultural heritage organizations.


24 February Moscow Garage Educational Centre
27 February Saint-Petersburg DOM BENUA Educational Centre
3 March Nizhny Novgorod Arsenal, Volgo-Vyatsk branch of NCCA
9 March Kazan Residence of creative industries Shtab
12 March Rostov-on-Don Creative Space
15 March Volgograd Сonference hall "Volga Hall"
18 March Saransk The National Library named after A. S. Pushkin
21 March Samara Victoria Art Gallery
28 March Ekaterinburg Cultural Centre "Ural"