The British Council is delighted to present the all-Russian Cultural Management Workshops (CMW) Programme, an intensive educational course for professionals working in the cultural sector, including literature, theatre and film festival curators, museum and gallery managers, club promoters, librarians, representatives of city administration, foundations and NGOs.

British Council Russia has already run the CMW programme in 7 Russian cities. In 2011-2012 there was a series of seminars in Moscow; in 2012-2014 we held workshops in six cities of the Russian north, the programme was called Cultural Upgrade and it was supported by Severstal.

This year the programme will be significantly expanded. In February – March 2016 there will be ten workshops held in ten Russian cities including Ekaterinburg, Kaliningrad, Kazan, Moscow, Nizhny Novgorod, Rostov-on-Don, Saint-Petersburg, Samara, Saransk and Volgograd.

Alongside the workshops there will be also lectures by the invited British trainers for wider audience. Both workshops and talks will be held in English with consecutive Russian translation. 

Theme

The general theme of the workshops will be Arts Marketing and Audience Development and the following topics will be covered:

  • Research, problem analysis and project idea development 
  • Audience Development & Marketing
  • Successful programming
  • Enterprise business skills
  • Fundraising
  • Digital technologies in cultural management
  • Evaluation 

Goals and Results

The programme aims to make the local cultural community more entrepreneurial, reflective, outward-looking, confident and receptive to further development and wider social engagement.

Taking part in the Cultural Management Workshop will give you the following opportunities:

  • to learn from the best practice of the UK arts sector;
  • to establish effective communication with your audience, to create strong links with local community, to gain practical knowledge of marketing in cultural sector that can be implemented in your day-to-day working practice; 
  • to meet your British and Russian peers and to build networks for professional exchange and potential partnerships. 

Criteria

The programme is designed specifically for personnel of state and private cultural institutions across all art forms (theatres, libraries, museums, galleries, art/fashion/design/film/music festivals, etc.). 

Selection criteria:

  • middle and senior level management
  • at least 3 years of work experience in the cultural sector
  • English (optional, workshops are held in English with Russian translation)

Format

The format of each CMW is a 2-day intensive training course led by a British consultant, combining individual tasks with team work and public presentations. The group of 25 participants will be led by a guest UK trainer.

Trainers

Our trainers are experts from the Morris Hargreaves McIntyre (MHM) Agency. More information.

SELECTION PROCESS AND CONDITIONS

To apply for the workshop, please complete the APPLICATION FORM (please, find the attached file below). 

Forms and deadlines for submission of application below according to the cities.

The workshops are free of charge; the organisers do not cover accommodation or transfer of participants.
Workshops and lectures are held in English with consecutive Russian translation.

Submission of applications

Email: CE.Int@britishcouncil.ru
Телефон: + 7 495 287 18 20

Administration and Partnership

Email: Lidia.Khesed@britishcouncil.org
Телефоны: +7 495 287 18 04; + 7 903 135 45 27

Moscow, 24-25 February (Educational Centre of MCA Garage)

Cultural Management Workshop in Moscow will be held in the Educational Centre of Garage Museum of Contemporary Art on 24-25 February.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on February 16. After the selection successful candidates will be invited to the workshop.
The workshop in Moscow is held in English without translation.

GARAGE MUSEUM OF CONTEMPORARY ART

A place for people, art, and ideas to create history. Founded in 2008 by Dasha Zhukova, the museum is the first philanthropic institution in Russia to create a comprehensive public mandate for contemporary art and culture. The organisation was initially housed in (and received its name from) the renowned Bakhmetevsky Bus Garage in Moscow, designed by the Constructivist architect Konstantin Melnikov. In 2012, Garage relocated to Gorky Park, to a temporary pavilion specifically commissioned from award-winning architect Shigeru Ban. A year later, a purpose-built Education Center was opened next to the Pavilion.

On May 1, 2014, Garage Center for Contemporary Culture changed its name to Garage Museum of Contemporary Art, reflecting the founder’s commitment to providing long-term public access to living artists and art histories. On June 12, 2015 Garage welcomed visitors to its first permanent home. Designed by Rem Koolhaas and his OMA studio, this groundbreaking preservation project transformed the famous Vremena Goda (Seasons of the Year) Soviet Modernist restaurant, built in 1968 in Gorky Park, into a contemporary museum.

Saint-Petersburg, 27-28 February (DOM BENUA Contemporary Educational Centre)

Cultural Management Workshop in Saint Petersburg will be held at DOM BENUA Contemporary Educational Centre on 27-28 February.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on February 16.

After the selection successful candidates will be invited to the workshop.
The workshop and a lecture are held in English with consecutive Russian translation.

DOM BENUA

DOM BENUA Contemporary Educational Centre was established in the historic building of the Benois House on Kamennoostrovsky Prospekt in October 2010. Since then the centre has set up more than 50 programmes in the fields of arts, design, media, fashion, cinema, literature and business. The programmes of the centre are at the interfaces between creative industries, culture and entrepreneurship. They aim to create a platform for rich and diverse development and delivery of new projects in the sphere of creative industries. Among centre’s speakers are internationally recognized experts, opinion leaders, outstanding personalities who can inspire the audience with their ideas and experience. Education Centre "DOM BENUA" organises joint programmes and collaborations with such organizations as the International Cultural Forum, online platform Look At Me, the Geek Picnic Festival, the Institute of Design & Urban Studies (ITMO University) and others. The award Top 50 of the Sobaka.ru magazine, 2nd place in the Young Creative Entrepreneurs competition set up by the British Council, and the award The Best New Entrepreneurial Project in Education of the newspaper Delovoy Peterburg are among centre’s awards.

Nizhny Novgorod, 3-4 March (Arsenal, NCCA Nizhny Novgorod)

Cultural Management Workshop in Nizhny Novgorod will be held in Arsenal, Volgo-Vyatsk branch of NCCA Nizhny Novgorod on 3-4 March.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on February 16.

After the selection successful candidates will be invited to the workshop.

The workshop and a lecture are held in English with consecutive Russian translation.

The Volgo-Vyatsk branch of the NCCA

The Volgo-Vyatsk branch of the NCCA (the National Centre for Contemporary Arts) in Nizhny Novgorod was established in 1997. Located in the Arsenal building, it is the only museum and exhibition organisation in Nizhny Novgorod which focuses on the development and popularization of contemporary art in the context of modern culture. The Centre’s activities involve local communities and include various forms of curatorial work, which help to organise exhibitions and audiovisual projects, analytical and information research in the sphere of contemporary art, and educational events. The branch’s mission is as follows: "Arsenal is the artistic communication space for the development of the region and its population".

Kazan, 9-10 March (creative laboratory Ugol of the residence of creative industries Shtab)

Cultural Management Workshop in Kazan will be held in the creative laboratory Ugol of the Residence of creative industries Shtab on 9-10 March supported by the Ministry of Culture of the Republic of Tatarstan.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before6 pm on February 24. After the selection successful candidates will be invited to the workshop.

The workshop and a lecture are held in English with consecutive Russian translation.

The workshop is organised in partnership with Shtab Residence of creative industries.

The Residence of the creative industry Shtab

The Residence of the creative industry Shtab is a platform for development of Kazan and Tatarstan citizens’ creative potential, a place where actual events, lectures and workshops by leading science, business, culture and art experts are held. This place unites not only the city’s existing creative teams, that work and create together on a common platform, but also new emerging collaborations.

Lots of exciting events such as lectures, workshops, exhibitions, theatrical performances and screenings have been held at the Shtab since its opening. At the Shtab one can find a coffee house and co-working Coffee station, an exhibition space, office boxes for residents, a lecture-hall and creative laboratory Ugol.

The creative laboratory Ugol

The creative laboratory Ugol is a convertible space suitable for the main modern theatre trends such as verbatim, site-specific, storytelling and baby theatre. The multi-level stage can be transformed into a lecture hall, a venue for directorial or dramaturgical laboratories, an auditorium for the TV transmissions of the world's contemporary art pieces - plays, performances and online excursions.

The creative laboratory Ugol is a platform of the Fund for Support of Contemporary Art Zhivoy gorod and a resident of the Shtab situated in the former building of the factory Shveinik (Address: 20, Tatarstan, Kazan).

Rostov-on-Don, 12-13 March (Creative Space)

Cultural Management Workshop in Rostov-on-Don will be held in the Creative Space on 12-13 March.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on February 24.
After the selection successful candidates will be invited to the workshop.

The workshop and a lecture are held in English with consecutive Russian translation.

Creative Space

Creative Space is a place where you can attend events but it also has a whole infrastructure to organise them, to find supporters, employees, suppliers as well as partners to deliver innovative socially important projects or commercial startups.

Volgograd, 15-16 March (Language Learning Centre 'Lingwin')

Cultural Management Workshop in Volgograd will be held in the Language Learning Centre 'Lingwin' on 15-16 March.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on February 24.
After the selection successful candidates will be invited to the workshop.

The workshop and a lecture are held in English with consecutive Russian translation.

Language Learning Centre ‘Lingwin’

Lingwin is a language learning centre in Volgograd, a unique provider of educational and language services, an accredited examination centre of Pearson Test of English №83125. Education licence № 150 dated 30.05.2014.

Saransk, 18-19 March (The National Library named after A. S. Pushkin)

Cultural Management Workshop in Saransk will be held in The National Library named after A. S. Pushkin on 18-19 March supported by the Ministry of Culture and Tourism of the Republic of Mordovia.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on February 24.

After the selection successful candidates will be invited to the workshop.

The workshop and a lecture are held in English with consecutive Russian translation.

The National Library named after A. S. Pushkin

The National Library named after A. S. Pushkin, is the main public library of the Republic of Mordovia and possesses the largest collection of printed publications in the region – nearly a million copies. It originates from the Saransk Free Library and Reading Room, which was established to perpetuate the name of the great poet, Alexander Pushkin as it was opened the year of his 100-year anniversary. The library’s collection includes printed materials as well as audio materials and electronic information. The library offers its rich information resources to the local population, serving more than 40,000 readers a year. In spite of the current, complex socio-economic environment it continues to provide free access to information, a free library service, introducing the masses to the values of national and world culture.

Samara, 21-22 March (The Art Gallery Victoria)

Cultural Management Workshop in Samara will be held in Victoria Art Gallery on 21-22 March.
To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on March 9.

After the selection successful candidates will be invited to the workshop.
The workshop and a lecture are held in English with consecutive Russian translation.

The Art Gallery Victoria

The Art Gallery Victoria was founded in 2005 by Leonid Mikhelson, the Chairman of NOVATEK’s Management Board. Today it is a major private exhibition site in Samara. The gallery holds museum-level exhibitions that introduce visitors to the classics of XX century fine art, contemporary art and Samara’s best artists. Lectures, concerts and meetings are held in the gallery as well.

Kaliningrag, 24-25 March (Art-platform «Vorota»)

Cultural Management Workshop in Kaliningrad will be held at Art platform “Vorota” on 24-25 March supported by the Ministry of Culture of the Kaliningrad region.
To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on March 9.

After the selection successful candidates will be invited to the workshop.
The workshop and a lecture are held in English with consecutive Russian translation.

Art platform Vorota

A place that unites people in their striving to learn and experiment, to study and develop. This constantly changing space without strict borders offers to its visitors new topics for speculation and discussion. Art platform Vorota is a joint project with the Kaliningrad Association of Art Photographers.

Ekaterinburg, 28-29 March (Cultural Centre “Ural”)

Cultural Management Workshop in Ekaterinburg will be held in the Cultural Centre “Ural” on 28-29 March.

To apply for the workshop, please complete the APPLICATION FORM and send it to CE.Int@britishcouncil.ru before 6 pm on March 9.

After the selection successful candidates will be invited to the workshop.

The workshop and a lecture are held in English with consecutive Russian translation.

Cultural Centre “Ural”

The Cultural Centre “Ural” is a unique contemporary cultural and recreational complex, created under the auspices of the Culture Department of the City Administration of Yekaterinburg.

Jazz and rock concerts, theatre and dance performances, folklore days, festivals and screenings take place in the centre’s two main halls.

Dance and theatre groups, which give new performances every year, are an essential part of the centre’s structure.

The Ural Centre of Culture hosts specialized and industrial exhibitions, international and industry congresses, scientific conferences, symposiums and meetings.