Thursday 05 June 2014 -
12:30 to 13:30
Moscow, MBO

British Council organises a lecture by Jesse Ringham, Digital Communications Manager for Tate, London, in the framework of the Museum Guide festival arranged by the Potanin Charity Foundation.

5 June 12:30–13:30 — Jesse Ringham in his talk «Reaching New Audiences: Awareness, Engagement, Advocacy» will make an overview of digital marketing at Tate starting from strategic approach — covering audiences, marketing channels, analytics — and then giving to you a practical insight into two case campaign studies from his work.

The entrance is free!


About the Museum Guide festival

Museum Guide festival is run in the framework of the 16th International Festival of Museums Intermuseum-2014 from 4 till 8 of June at the Central Exhibition Hall «Manezh». The most two important events in Russian museum society always attract attention of professionals and wider audience. Festivals’ programmes include exhibitions and competitions, professional and cultural sections. The projects-winners of the «Changing Museum in a Changing World» — a mutual programme of the Potanin Charity Foundation and the British Council — will be announced at the festival as well.

More information on the programme of the Intermuseum and Museum Guide festivals and UK speakers you will find on their website.

About the lecturer

Jesse Ringham, the Digital Communications Manager for Tate, London, has worked on multiple, global digital campaigns for Tate’s audience. Jesse leads on the Digital Marketing strategy and seeks to embed excellent digital practice and knowledge throughout the Tate brand. Jesse joined Tate from the eCommerce sector and has helped Tate reach and convert a far broader digital audience with his accessible style, multichannel approach to digital campaigns with a mix of creative innovation and use of analytical, data driven evidence.

Followers across Tate’s social platforms including Facebook and Twitter have increased to over 4 million since Jesse started at Tate in 2010, making Tate one of the Top 3 cultural institutions using digital platforms worldwide.

Jesse’s has consulted for Google, Microsoft, blue chip retailers and publishers to various leading arts institutions worldwide. Jesse’s background is in eCommerce, Digital Product Management and Brand Marketing for established global brands including Marks & Spencer and Topshop/Topman, part of the Arcadia Group. Jesse has ten years digital experience working upwards across Product Management, Digital Brand strategy and Multi-Platform channels.