Nature today eminently needs our care and proactive action: those were the expectations that countries and companies had at the opening of the UN Climate Conference (COP26) held in Glasgow. During the event, the participants reached a number of important agreements that leave chances to keep the global average temperature growth within a 1.5°C limit. Thanks to the efforts of the UK, the countries agreed to gradually reduce their dependence on coal and other fossil fuels for the first time.
However, taking care of nature is not only about global initiatives and government programmes. Everyone can contribute to the conservation of nature on our planet and reduce their personal carbon footprint.
Supporting this agenda, The Cultural and Education Section of the British Embassy in Moscow launches #MyEcoRules contest on Instagram. Its goal is to attract public attention to the issues of climate change and encourage everyone to take greater care of the environment.
During this contest, participants will share their rules of an eco-friendly lifestyle, showing how simple actions can be to reduce their personal carbon footprint. Choosing local products, avoiding private transport, buying green cosmetics, replacing disposable plastic bags with reusable shoppers, consuming electricity rationally are just some of the useful habits that can easily become regular.
The list of project partners includes Greenpeace Russia, Skillbox — an international educational platform, +1Gorod — an interactive assistant for a sustainable lifestyle, and 7х7 Horizontal Russia online magazine.
Irena Ponaroshku, a journalist, blogger and eco-activist, was chosen as the contest Ambassador. Irena participates in green initiatives, advocates mindful consumption and environmental protection on her Instagram, and hosts a section on healthy lifestyle on the “Vecherny Urgant” TV show.
"#MyEcoRules contest organised by the Cultural and Education Section of the British Embassy in Moscow inspires each of us to become more responsible towards the planet and change our everyday habits to reduce our personal carbon footprint. I encourage everyone to participate and fight for some great prizes!" - Irena Ponaroshku.