PlayUK Russia is a British-Russian initiative aimed at the exchange of knowledge and experience between the professional community in the field of computer games. The programme will acquaint Russian audience with the achievements of the UK gaming industry, which is one of the fastest-growing entertainment industries in the world. The project will host a series of educational workshops and public talks from British game developers, a business programme for establishing links, and a special programme for women who want to develop their career and business in the field of computer games.
The project is carried out in partnership with the Association for UK Interactive Entertainment (Ukie), Universal University and Scream School with the participation of the UK Department for International Trade in Russia (DIT).
PlayUK Russia is part of the UK-Russia Creative Bridge 2021-2022 programme.