The Cultural and Education Section of the British Embassy in Moscow, the UK Department for International Trade in Russia and Ukie, the video game trade association in the UK are inviting Russian and UK games companies to take part in a new 3-day programme – Virtual Games Industry Mission.

In this series of three special events, running from 17 – 20 January 2022, games companies will be able to learn about the nuances and unique features of both the Russian and UK games markets and then make vital connections to establish long-term relationships and collaboration.

The three events are as follows:

  • Date: Monday 17th January 2022
  • Starting time: 10 am UK time / 1pm Moscow time
  • Format: Webinar on Zoom, lasting 2 hours

The UK games market is the fifth largest in the world by consumer spend. However, it is also a global leader in terms of development and publishing of games content. In this event you will hear from games businesses about the latest trends in the UK and the opportunities that exist for overseas games companies to enter and collaborate with local game studios.

Speakers include –

  • Anastasia Malysheva, DIT Russia - How DIT can support Russian companies with their activities in the UK
  • IPSOS - The current state of the UK market, consumer spend and engagement
  • Kostyantyn Lobov, Harbottle & Lewis - Setting up a UK office and using the tax system
  • Ben Ellis, Kwalee - How and why to work with a UK publisher
  • Speaker TBC - Public Relations and games promotion in the UK

Registration is required to attend this event and a Zoom link will be sent prior to the event – please, register here.

  • Date: Tuesday 18th January 2022
  • Starting time: 10 am UK time / 1pm Moscow time
  • Format: Webinar on Zoom, lasting 2 hours

The Russian games market is an enigma for UK companies. The market potential is huge with a large, and highly engaged audience and yet UK games companies have struggled to find ways of reaching this audience and had even less engagement with the thriving games development and publishing community in the market.

Even though the share of game developers' income from Russian players is less than 2% of the entire world market, Russia is nevertheless interesting as a participant in the gaming market: Russia entered the TOP-5 countries in terms of the number of downloads of mobile games in 2020. The Russian company Playrix ranked 3rd in the world in terms of profitability in the mobile games segment. The Russian market receives most of the revenue from foreign users (app. 76%), by 2022 the revenue is likely to be increased up to 80%.

In this event UK games companies will hear from leaders in the Russian games industry on the opportunities that exist today and in the future. Speakers will cover topics including latest market trends, the publishing and investment landscape, how the industry is connected with education and how to protect your IP.

Speakers include –

  • Neil Semple, Creative Content Lead, DIT London
  • Oleg Nesterenko, Managing Editor, GameWorldObserver.com: Latest consumer trends and market demographics
  • Dmitriy Byshonkov, Global Business Development Manager, MY.GAMES and Roman Goroshkin, Business Development Manager, MY.GAMES: How to sell and promote game sales in Russia
  • Julia Gurieva, Senior Associate, Hogan Lovells: The key issues aroound IP rights in the Russian gaming industry
  • Pavel Pogorelenko, General Partner, GAME-A: The investment landscape in Russia
  • Oleg Dobroshtan, Chief Talent Officer, 101xp and Ekaterina Cherkes-Zade, Director, Universal University: Talent development for the games industry
  • Matt Murphy, CEO Genba Digital
  • Alexander Semenov, Editor-in-Chief, App2Top
  • Viacheslav Utochkin, Co-Founder, Geeky House
  • Kirill Gurskiy, Games & Entertainment Leader, GEM Capital
  • Roman Gurskiy, Games & Entertainment Leader, GEM Capital
  • Dmitriy Byshonkov, Global Business Development Manager, MY.GAMES
  • Roman Goroshkin, Business Development Manager, MY.GAMES

Registration is required to attend this event and a Zoom link will be sent prior to the event – please, register here.

  • Date: Thursday 20th January 2022
  • Starting time: 10 am UK time / 1pm Moscow time
  • End time: 3pm UK time / 6pm Moscow time
  • Format: Online meetings, via MeetToMatch

This event will bring together UK and Russian games companies - developers, publishers, investors and technology companies in a series of 1-2-1 meetings.

Following registration on Eventbrite, companies will be asked to complete a profile on the excellent MeetToMatch matchmaking system and will then be given the opportunity to explore the system to find companies they want to meet.

The simple to use system will allow you to approach companies and propose meeting slots. If accepted, the meeting will be added to your diary. MeetToMatch also has an integrated video channel for the meetings themselves.

All companies that register to take part will be sent post event evaluations to report back on potential connections and to give feedback on the event.

Registration is required by 17 January 2022. Please register here.

See also

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