Tuesday 01 March 2022 to Sunday 06 March 2022

The Cultural and Education Section of the British Embassy in Moscow is inviting arts professionals, creative entrepreneurs, cultural academics and journalists to take part in the second edition of the UK-Russia Creative Bridge Forum that will take place on 1-6 March 2022 online.

The Forum aims to create a platform where representatives from various arts institutions could present and discuss projects between the UK and Russia in the sector of arts and creative industries, share examples of best practices and lessons learned from recent projects, generate ideas for new projects and seek development opportunities. 

The first Forum took place in March 2021 and reached over 6500 people online through professional workshops, mentoring sessions and master-classes and also created the opportunity for wider audiences across all Russia who are interested in contemporary UK arts.  

The 2nd UK-Russia Creative Bridge Forum will feature discussions about the latest thinking in the creative economy with leading British and Russian experts as well as practical workshops for creative professionals and a showcase programme that will display examples of exciting new work from the UK. 

Three themes will be explored through the programme:

Sustainability — the creative economy and its critical role in promoting sustainable development in the post-coronavirus world. Making our planet sustainable for all those who live on it. Sustainability also means long term effective planning for a business model that shows anti-fragility.

Digital — the creative economy and digital transformation triggered by COVID-19. Not only digital means new ways to communicate, access content and connect with people but also a tool to generate revenue streams and support your creative work. 

Shift — the creative economy and the models/thinking that have been developed through COVID-19 and for a post-coronavirus world. New ways of working are being created as a result of the world-wide pandemic.

The Showcase will feature a curated playlist by Anna Meredith, featuring Bumps Per Minute: 18 Studies for Dodgems, an album of bombastic and off-kilter instrumentals.

The Forum is curated by: 

Nicola Turner, Director, NT Creative Arts
Siân Prime, Academic Lead: Enterprise, Goldsmiths, University of London

If you would like to take part in the forum and get regular updates regarding its programme, please, register here.



March 4

12:00 - 12:15 Welcome and Introductions
Introduction from British Council lead for Russia Christian Duncumb and handover to John Newbigin and Claire Doherty to introduce the day and go through the schedule and technical issues.
12:15 - 13:15 Opening Discussion: Creative Economy — Context & Collaboration
Where is the UK/Russia Creative Economy now, where might it be in the future, what does it need to get there?
Ekaterina Cherkes-zade, Universal University 
Ekaterina Sachkova, Creative Industries Agency, Centre for Creative Industries of the Russian Presidential Academy 
Elena Zelentsova, Department of Territorial Development and Centre for Creative Industries of the Russian Presidential Academy
Hasan Bakhshi, Nesta
13:20 - 14:30 Sustainability — the creative economy and its critical role in promoting sustainable development, in a post-coronavirus world
Participants will look at sustainability in terms of the planet and all those living on this planet as well as long term effective planning for a business model that shows anti-fragility.
Alison Tickell, Julie’s Bicycle 
Daria Alexeeva, Charity Shop, the Second Wind Charity Foundation
Oksana Kostiv, Lamoda
14:35 - 15:45 Digital — the creative economy and digital transformation: Provocation, presentations and discussions
Presentation of the work of UKIE and then quick discussion and a Q&A using pre questions.
Annette Mees, Audience Labs (King’s University) 
Jo Twist, Ukie, the trade body for UK games and interactive entertainment
Nikita Nechaev, Garage Digital at Garage Museum of Contemporary Art
Maxim Kozlov, Sber AR/VR Lab
15:50 - 17:00 Shift — the creative economy and the models and thinking that have been developed through COVID-19 and for a post-coronavirus world
New ways of working are being created as a result of the world-wide pandemic.
Jackie Wylie, National Theatre of Scotland
Hasan Bakhshi, Nesta
Abdul Shayek, Tara Theatre
17:00 - 17:30 Showcase by Anna Meredith
Anna Meredith interviewed by Siân Prime.
17:30 - 18:00 Closing address by Chenine Bhathena



Claire Doherty is a Creative Director, known for her artistic direction and thought leadership in creative producing. Claire was the Founder Director of Situations[ID1]  from 2002 - 2017. Through projects such as Theaster Gates’ Sanctum and Katie Paterson’s 100-year Future Library, Situations became known as one of the UK’s foremost producing companies in the public realm. 
As the Director of Arnolfini 2017-2019, Claire oversaw the stabilisation of its business model and rethinking of its artistic vision and civic role. During 2020, Claire co-directed the Culture Reset programme which offered a dynamic peer-to-peer programme of professional development for 200 cultural producers over 8-weeks.  
Presently, Claire is Creative Director of Collective Cymru, a pan-Wales, cross-sector partnership of creative technologists, writers, theatre-makers, environmentalists and scientists led by National Theatre Wales, who are working together to deliver GALWAD, Wales’ home nation project for the UK-wide Unboxed: Creativity in the UK, an ambitious transmedia project for autumn 2022.

John Newbigin is a member of the UK government’s Creative Industries Council; Chairman of the British Council’s Advisory Group for Arts and Creative Economy; member of the Advisory Board of the Institute for Creative and Cultural Entrepreneurship at Goldsmiths, University of London. 
As Special Advisor to the Secretary of State for Culture John was closely involved in developing the UK government’s first policies for the creative industries in the 1990s. A youth worker in East London for 6 years and writer-in-residence for Common Stock Theatre, he has also worked as a journalist and as an illustrator. 
John was awarded an OBE for services to creative industries and the arts in 2015.


Daria Alexeeva is a founder of the social business Charity Shop and the Second Wind Charity Foundation. Daria had graduated from Financial University and Lomonosov Moscow State University and started to work in the non-profit organizations. She was involved in fundraising, comms and PR activities for Russian and Western charity institutions for the next 6 years.
In 2014 she founded the Charity Shop social business and the Second Wind Charity Foundation, which has become the largest operator for collecting, sorting and recycling unwanted clothes in Moscow. 
In 2018 she won the EY Business Woman of the Year award in the Social Business category and the RBC Award in the Social services manager category. Daria also has been included in the Forbes top list of most promising young Russians "30 under 30".

Hasan Bakhshi, Director, Creative Industries Policy and Evidence Centre, Nesta. Hasan leads the Creative Industries Policy and Evidence Centre, a Nesta-led, AHRC-funded research consortium of ten universities, charged with improving the evidence base for policies to support the UK’s creative industries.
His work includes co-authoring the landmark Next Genskills review of the video games and visual effects industries, which led to wholesale reforms of the school ICT curriculum in England, and the Manifesto for the Creative Economy, which sets out ten recommendations by which governments can help the creative economy grow. Hasan has a particular interest in data and experimental research methods. In 2015, he co-authored Creativity vs Robots, which explores how resistant are different creative occupations to future automation. In 2017, he co-authored The Future of Skills: Employment in 2030 which combines foresight methods and machine learning to predict the likely workforce skills mix in the future.
Prior to Nesta, Hasan worked as Executive Director at Lehman Brothers, as Deputy Chief Economist at the Foreign and Commonwealth Office and as an economist at the Bank of England. He has published widely in academic journals and policy publications on topics ranging from technological progress and economic growth to the economics of the creative and cultural sector.
Hasan is a member of the government’s Creative Industries Council and the Department for Digital, Culture, Media and Sport's Science Advisory Council. In 2017, he was elected to sit on the Royal Economic Society Council. Hasan currently serves on the board of two arts organisations: Art UK and Darbar Arts.

Chenine Bhathena is the Creative Director the UK City of Culture in Coventry 2021. She has overall responsibility for developing programmes, co-creation and community engagement and the development of national and international partnerships. Through the City of Culture programme she has shed a light on both local and global issues, utilising the power of culture to make change happen and ensure ‘culture for all’ is a core priority in the years to come. 
Chenine is committed to building a cultural movement, harnessing community activism and creating initiatives that are joyful and celebratory, but with a strong social conscience and that can make change happen. She brings her own mixed heritage (British/Pakistani) background into all her work, to ensure that inclusion and difference are centre stage as we celebrate our rich wealth of cultures and perspectives.

Ekaterina Cherkes-zade is a director of Universal University and the British Higher School of Art & Design. Katerina graduated from the Moscow State University of the Printing Arts with a degree in journalism and publishing, completed the International Visitor Leadership Programme at Graduate School USA. Previously, she worked on various media and publishing projects; since 2009 she has been dealing with modern education in the creative industries.

Maxim Kozlov is Head of Sber AR/VR Lab and a leading expert in the AR/VR industry in Russia. From 2008 to 2018, he was the Founder and CEO of Interactive Lab, a company that was at the forefront of creating VR solutions across various business sectors, including real estate, tourism, retail, marketing, etc. He has a deep expertise in XR:  his company has successfully implemented more than a hundred XR projects, created the world’s first VR Cinema and Move In VR and Russia’s first drone show. Since 2018, Maxim Kozlov has been the head of the Sber AR/VR Lab that develops innovative XR solutions such as AR navigation, Vision SDK, Digital Avatars, Virtual Production Studio, Volumetric Studio and others.

Oksana Kostiv is Lamoda Sustainability Leader. She is responsible for ecology, ethics in retail, community support, corporate volunteering and pro-bono programmes. Before joining Lamoda, Oksana worked for large Russian and international alcoholic beverage producers. She has been repeatedly included in the top-50 CSR managers in Russia. Oksana is an ambassador of the One Young World Summit in Russia. Her work in CSR received appraisal from the International Alliance for Responsible Drinking, MADI and the Ministry of Education and Science of Russia.

Annette Mees is an award-winning artistic director known for her innovative, interdisciplinary and experiential work that allows audiences to explore big ideas and create meaningful change.
She is currently Artistic Director Audience Labs which explores the artistic possibilities of immersive technologies. It partners leading artists with cutting-edge creative technologists to push boundaries of what is possible. Audience Labs started at the Royal Opera House and has recently moved to King’s University with an eye on expanding the future of performance. 
Next to that she advises organisations on the future of culture and artistic innovation and mentors diverse artists who are exploring new forms of artistic practise or work in the cross-over between art and activism. She is the chair of FutureEverything an arts organisation based in Manchester that explores the intersection of art, technology and society through bold new art commissions, living labs, participatory design and public events.
Her career spans multiple sectors and different countries; she was a Creative Fellow for WIRED and The Space, Guest-Artistic Director of the Danish Inspiration Lab and worked on the IK-prize winning Sensorium at Tate Britain. She started her career as one of the co-Artistic Directors of Coney. Annette has worked with partners across sectors including Google, Tate Britain, UK Parliament, WIRED Magazine, European Space Agency, British Council, Magic Leap, King’s College, ICA, The National Theatre of Wales, SJ01 San Jose Biennale, & NESTA.

Anna Meredith MBE is a composer, producer and performer of both acoustic and electronic music. Her sound is frequently described as ‘uncategorisable’ and ‘genre-defying’ (the Guardian went with “majestic bangers”…) and straddles the different worlds of contemporary classical, art pop, techno, large-scale installations and experimental rock. 
Anna has been Composer in Residence with the BBC Scottish Symphony Orchestra and the RPS/PRS Composer in the House with Sinfonia ViVA.  She has presented for BBC Radio3 and 6Music and is a regular radio and TV guest, judge and panel member.
She is published by a new partnership between Warp Publishing & Faber Music Publishing, and is one of the first Somerset House Studios Residents. She was voted Number One in The List's Hot100 (of Cultural Contributors to 2016), made the 2018 BBC Women’s Hour Power List and won the 2019 Ivor Novello Composer Award for Innovation.
She was awarded an MBE for Services to Music in the 2019 Queen’s Birthday Honours List.

Nikita Nechaev is a research curator for Garage Digital, a program supporting artists and researchers working with emerging technology and media, at Garage Museum of Contemporary Art. He worked on the exhibition IAM at Garage, as well as on the digital commissions by James Ferraro and Ezra Miller, Sascha Pohflepp, Mikhail Maximov, Posthuman Studies Lab collective and others, performances by Lu Yang, talk series such as World on a Wire in collaboration with Rhizome, and is on the jury for Garage Digital grant program. He is on the expert commitee of Moscow International Biennale for Young Art 2022. He curated a program on video game art as part of the public program of the exhibition The Coming World: Ecology as the New Politics 2030–2100. He curated an AR festival Future Cities. He studied economics at Moscow State university with exchange programs at Humboldt university Berlin and Goethe Institut Frankfurt. He is enrolled at New Centre for Research & Practice international school. He wrote for, and takes part in self-organized initiatives such as Dungeons&Stuff, Work Hard! Play Hard!.

Siân Prime, Deputy Director: Institute of Creative and Cultural Entrepreneurship (ICCE):  Academic Lead: Enterprise for Goldsmiths, lecturer.
Award Winner: National Enterprise Educators: Inclusive Educator, 2021.
Siân created, advanced and implemented appropriate strategies and programme for value creation to support the development of entrepreneurial activity at Goldsmiths’ University of London. She has developed two UK nationwide programmes and gained finance of over £10 million from a range of funding partners She has over 20 years experience in working with start-up and mid-stage creatives and social, cultural and creative individuals and organisations. Working to develop sustainable enterprises globally.  
Siân was responsible for a £15million investment fund, and the work undertaken at Nesta informed policy in Scotland and the UK as part of the Creative Pioneer Programme. She has developed a research strategy and the teaching and learning strategy for ICCE. At Government level she has worked as an Expert Advisor to Innovation Exchange & the Innovation Unit. She is an Advisor to the British Council’s Creative Economy Unit. 
Keynote speaker and lecturer: Rise Up Summit: Cairo, Egypt; Create Network, Glasgow; Leadership in the Social Networked Era: Moscow, UN Trust Fund to End Violence Against Women. 
Developed new programmes and research in to new business models in social innovation and leadership in a socially networked era, and new paradigms of leadership in social enterprises, creative and cultural industries. 
Prior to working in creative entrepreneurship, she was a dance manager and expert advisor to the English and Scottish Arts Councils. She has also worked in social innovation and as a lecturer and volunteer in the Third Sector internationally.

Ekaterina Sachkova is PhD in social philosophy, MA in Cultural Management, a legal practitioner. Head of Creative Industries Agency, one of the main experts in Russian creative industries, develops the sector through educational, consulting and research projects. Director of the Centre for Creative Industries under The Russian Presidential Academy that provides educational opportunities for creative economy managers in public administration, cultural institutions, corporations, and creative businesses. Lecturer at the Russian Presidential Academy. Ekaterina has expertise working with international projects and developing creative industries at NDPC, Northern Dimension Partnership on Culture. Previously Ekaterina worked at Moscow Department of Culture as the Head of the Territorial Development Office where she oversaw the development of public spaces and implemented decentralisation programmes for cultural institutions. At ZIL Culture Centre, she coordinated the programme of lectures and worked on PR strategy as ZIL served as a pilot location for the modernisation of Moscow culture centres. As part of the team, she worked at the Association of Cultural Managers developing communications for the grant competition "Changing Museum in a Changing World" launched by Vladimir Potanin Foundation. Ekaterina holds workshops and reads lectures on social and cultural project management, fundraising and the development of creative industries. As a professor, she collaborated with Shaninka University, RUDN, RMA, Moscow University of Management, etc.

Abdul Shayek is Artistic Director & Joint CEO - Tara Theatre. He was previously the founding Artistic Director & CEO of Fio, an international theatre company based in Cardiff. Before this he was an Associate at the National Theatre of Wales.
He is a member of the British Council’s Arts and Creative Economy Advisory Group, Vice Chair of the National Alliance of Arts in the Criminal Justice System, as well as a trustee of mid-Wales dance company Impelo. Abdul was a Clore Cultural Leadership Fellow (2013-14), during which he spent time at Film4 and M&C Saatchi. He is a visiting lecturer at the University of East London and has guest lectured at a host of other institutions.
As a director and theatre maker Abdul's work is rooted in creating innovative participatory experiences, projects and productions and identifying and developing artists and new audiences. He has worked on TV documentaries, on operas (new and classics) with both ENO and WNO. Staged contemporary classics and adapted novels for stage.  In the short time leading Tara Theatre, he has created an audio walking project in response to the pandemic which will be touring UK festivals, theatres and civic spaces next year. Commissioned 12 new monologues with national and international writers. This Autumn he is making a site-specific gig theatre piece as well as creating a VR experience next spring for Bangladesh 50.

Alison Tickell established Julie’s Bicycle in 2007 as a non-profit company helping the music industry reduce its environmental impacts and develop new thinking in tune with global environmental challenges. JB has since extended its remit to the performing and visual arts communities, and wider creative sector. With an increasing international profile JB is acknowledged as the leading organization bridging sustainability with the arts and culture.
Originally trained as a cellist, Alison worked with seminal jazz improviser and teacher John Stevens as a performer and trainer. She worked for many years with socially excluded young people at Community Music, training professional musicians in teaching, mentoring and business development, and then at Creative and Cultural Skills where she helped establish National Skills Academy for the music industry.  Advisory roles include, Tonic Theatre, Observer Ethical Awards, Royal College of Arts, D&AD White Pencil Awards, Music Week, Tonic and WOMEX awards.

Dr Jo Twist OBE is CEO of Ukie, the trade body for UK games and interactive entertainment, making the UK the best place in the world to make, sell and play games. She is also Deputy Chair of the British Screen Forum, London Tech Ambassador, Chair of the BAFTA Games Committee and BAFTA Trustee, an Ambassador on the Mayor of London’s Cultural Leadership Board, Creative Industries Council member, and Honorary Visiting Professor at Ravensbourne University. She is a VP for games and accessibility charity SpecialEffect, Patron of Safe in Our World a mental health and games charity, as well as a Trustee for Royal Historic Palaces. Her previous roles include Channel 4 Education Commissioning Editor where she commissioned Digital Emmy-winning Battlefront II (not the game), free to play browser and iOS games and social media projects. She was also Multiplatform Commissioner for BBC Entertainment & Switch, BBC Three Multiplatform Channel Editor, and technology reporter for BBC News.  Her doctorate in the late 1990s was an ethnography exploring identity, community and difference in place based and social virtual communities.  In 2016 she was awarded an OBE for services to the creative industries and won the MCV Women in Games award for Outstanding Contribution. In 2019 she was named MCV Industry Hero and Devcom Hero for Leadership in the European games industry. She was also named as one of the Evening Standard’s Progress 1000 Most Influential People in 2019. 

Jackie Wylie, Artistic Director and Chief Executive, National Theatre of Scotland. Jackie Wylie is Artistic Director and Chief Executive of the National Theatre of Scotland. Previously she founded Take Me Somewhere, a Glasgow wide international performance festival based at the Tramway. She was Artistic Director of The Arches in Glasgow from 2008 – 2015 where she transformed the venue into one of Europe’s most celebrated multi-arts venues. Previously she worked in film and television production. Edinburgh born Wylie studied Theatre, Film and Television at the University of Glasgow.

Elena Zelentsova is Head of the Department of Territorial Development and scientific supervisor of the Creative industries Center of Russian Presidential Academy of National Economy and Public Administration. In 2004, founded the Creative Industries agency, the first organization in Russia to support creative industries projects and businesses.
From 2012 to 2013 — director of the Moscow ZIL Cultural Center, which has become one of the most popular and visited venues in Moscow.
From 2013 to 2015 — First Deputy Head of the Department of Culture of the Moscow Government.
From 2015 to 2020 — Vice President, the Director of Urban Environment Development of the Skolkovo Foundation.
Author of the book Creative Industries: Theories and Practices

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